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Description
How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity ExplainedDESCRIPTION : ________ 'Promises to show readers how to think boldly and spark imaginative thought' (FT) ________ Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place? In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our

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